I would think that a savvy young attorney would consider a case like this, not so much for the tug-at-your-heart-strings pro bono aspect but from a strictly business sense point of view. A Davey going up against a Goliath can make a name for themselves early on in their career and reap rewards ten fold later on. Yeah, I know people still gotta pay the bills, but as a former business owner, I did plenty of "pro-bono" work just to get my name out there and positive press. You can't buy the kind of advertising that you can get from a write up doing a community service project or the like.