Do you know your personal "brand'?

[shootingstar]

ughh! Next I will be hearing of what's your mission statement as if we are some kind of corporations. Even within corporations, I have to ask "What's up with that?" If you have to say "We want to service our customer to their expectation and exceeding it" in so many different ways, something isn't right with the corporations. After all, isn't that what business wants to do so it has repeat customers?

And branding... don't even get me started. I thought branding is what you did to calves? NO?

The minting of MBAs and their "biz" speak is just really annoying. I have serious and major distrust of such people. Just "SHOW ME THE MONEY!!"

Though I tried to explain myself just before you, smilingcat (related to job-related personnaes), I'm actually a bit tired of living up to other people's expectations of an ideal (older) worker. I'll continue to play the game at work, but what I do now is quite different from 20 yrs. ago. I have to cut some slack ....for myself now.

The cattle branding is rather appropo for some organizations.

[malkin]

I sort of get it. When I send notes home or newsletters I use the same font and layout so if parents are paying attention, they'll notice that this is another document from their crazy speech therapist. Of course I hope they think a little better of me than that, but if that's as good as it gets, I'm okay with that. It's better than just another paper to move from the kid's backpack into the trash.

[rebeccaC]

but if that's as good as it gets, I'm okay with that.

I prefer the word reputation. I see some of the personal branding writings as a need to get to the top of the ladder. That’s a little too male hierarchy thinking for me. I just work on building a good work reputation and extend that to networking with people I feel have respect for my work and I can learn from or share with. A group of us connect when someone is looking for work to help them think about it. That kind of authentic relationship is what helped me most when I was offered the job I have now. With some spirituality in there I guess that’s how I see my personal branding.

One of my mentors would talk about the goals, values, communication style, being authentic etc in building a reputation. It’s worked so far for me.

[emily_in_nc]

I prefer the word reputation.

So do I! People have reputations, products have brands. Maybe it's semantics, but language is important and words carry connotations.

[malkin]

I'm not sure 'reputation' is what I'm after.
Maybe 'persona' is a better fit for what I do.

[Chile Pepper]

Image seems a perfectly fine word in this context.

[OakLeaf]

Chile Pepper! I was just wondering about you. How's everything going?