My fitter carried that practice over from his former LBS for which he was the general manager as well as the chief fitter. The "lifetime fitting" was one of the philosophies they adopted when opening the store that really spoke to their focus - if the customer is happy with the bike they will keep returning - and they DO! They depend totally on word of mouth and do no official advertising, and have done very well for themselves in the 6-7 years since they first opened.



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