Oh gosh I love Strava. I basically don't have any QOMs on segments anyone else has ever ridden, but I enjoy the 'carrot' of chasing whatever woman is ahead of me on hills in our neighborhood. Just yesterday I PRed on a hill in my neighborhood, because I had a goal time of the Strava person in front of me. Now, I'm gearing for the next lady. I can see how someone might get too competitive with it but I accept that I will never be the strongest rider out there and just have fun

I'm also sometimes motivated to get out there solely because people will see my miles on Strava.

And yes, I would join a TE Strava group. I don't follow many female cyclists.