I love Strava too even though I'm not in the fitness/competitive league of some of you lasses. Started with my iPhone but same problem already mentioned ref the battery fade-out so now use Garmin 500. It's encouraged me to increase my distances and efforts up hills, not so much in comparison with anyone else but just with myself. It certainly is a bit addictive: the first thing I do after a ride is to download and check out the route, climbs, speeds etc. What always consoles me when I look at segment results against other women is that while I might be 8th/10 or 30th/50, as soon as I specify comparison with my age group (55-64) I'm usually 1st... This may be because I'm the fastest of my age but more likely it signifies that I'm the only one of my age nutty enough to be on Strava! Believe it or not, I've even been QOM once or twice but can't imagine how, as they're not segments I've set up and it always seems I'm the only one to have ridden them. Never mind, I still get The Buzz from it :-)))