First lesson in marketing: know your audience.
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Thread: Help needed
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10-02-2013, 07:07 PM #1
Ain't Love a Surprise?
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10-02-2013, 07:13 PM #2
thickly settled
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Well, if they're college students, I wouldn't expect them to be experts in market research. That's why they're learning about it in school.
A good take-away from this would be to use loose parameters for the research and let the results determine the market demographics, rather than defining the demographics before doing the research.
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