Quote Originally Posted by MarieV View Post

As for Shimano pushing Di2 on consumers, so far only the higher-end carbon bikes are even Di2 compatible, and manufacturers don't even offer Ultegra Di2 as an option on complete bikes except for their highest-end bikes. If anything it seems like for the same price more and more of the newer carbon bikes are getting Shimano 105 or even Tiagra components and cheaper wheels.

For me, the Di2 upgrade was definitely worth it. I'm so much more confident on my new bike, maybe because the frame is smaller and it really fits me and/or maybe because the Di2 hoods are smaller, so with my XS-size hands, I feel more confident shifting and braking. In any case, I'm having a lot more fun riding my new bike, and I don't think we should discredit anything that makes riding more fun. Just my $0.02.
I'm glad you like it! I agree with your last sentence completely. Would I buy Di2? No. Doesn't mean I don't think other people should buy it.

It's definitely harder if you're smaller.