Here's a really informative review of Ultegra Di2, especially halfway down where Hannah Bussey provides her take on it: http://www.cyclingweekly.co.uk/tech/...tegra-di2.html
When I bought my new bike, my LBS had to special order the frame to get the smallest Colnago CLD (in a 40s) in the color I wanted. That meant I could pick the components--well, within my budget. After weeks of research the review above convinced me to pay the extra $600 to upgrade from Ultegra mechanical to Ultegra Di2. Since it is a Colnago, it would have been nice to have it be all Italian, and I actually considered Campy for about a day. However, Campy Chorus and Campy Record were about the same or a little more than Ultegra Di2, and I already had Shimano wheels and didn't want to spend even more. (BTW, the full Dura Ace Di2 groupset and Campy's electronic shifting Record EPS groupset would have been $2000 more and Super Record EPS was $3000 more than Ultegra Di2.) For racers I think the advantage of Dura-Ace, Record, and Super Record components over Ultegra is probably greater than the advantage of electronic over mechanical shifting at the same level, but as others have brought up before, those who can shell out that kind of cash always have those advantages.
As for dealing with a dead battery, there's a battery indicator light that's solid green (51-100% charge), flashing green (26-50%), and solid red (25% and lower). The typical Di2 battery charge should last between 1000-1500 miles, so you're probably not going to take a Di2 bike on a cross-country ride if you're not going to have access to a wall outlet. But in general the only way you'd have a dead battery is if your indicator light's been flashing green or solid red, and you've just been ignoring it for hundreds of miles. I've ridden about 500+ miles since I've had my bike, and the battery indicator just went from solid to flashing green.
As for Shimano pushing Di2 on consumers, so far only the higher-end carbon bikes are even Di2 compatible, and manufacturers don't even offer Ultegra Di2 as an option on complete bikes except for their highest-end bikes. If anything it seems like for the same price more and more of the newer carbon bikes are getting Shimano 105 or even Tiagra components and cheaper wheels.
For me, the Di2 upgrade was definitely worth it. I'm so much more confident on my new bike, maybe because the frame is smaller and it really fits me and/or maybe because the Di2 hoods are smaller, so with my XS-size hands, I feel more confident shifting and braking. In any case, I'm having a lot more fun riding my new bike, and I don't think we should discredit anything that makes riding more fun. Just my $0.02.



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