From Jensie's blog:

http://bicycling.com/blogs/hardlyser...-parting-gift/

I was trying to explain this on Sunday to a friend who knows nothing about cycling other than "Lance Armstrong cancer doper." Some of the cyclists have such great enthusiasm for what they do, and they're able to show it, either through interviews or blogs or twitter or whatever. To me that's one of the big reasons for following the sport.