There are a few restaurants that promote special events with "bike valets;" my DIL is the general manager of one. The owner is a long time cyclist/supporter of cycling adocacy. But, I haven't noticed anything really special, although I may not be aware of stuff going on in the city.
I do notice an increase in "regular" people cycling to events that seem to be a natural match for riding, most specifically, to several of the local farmer's markets and families riding to go out to breakfast or lunch on the weekends. Also, about 6 weeks ago, I was driving to a group ride that started at the town field in the town I used to live in. When I was stopped at a 4 way stop sign, I noticed a lot of older people riding, including a "peloton" of Asian men, wearing dress pants and shirts. They were wearing helmets and one man was clearly leading. There were lots of others riding and walking. On the way home, I realized it was the day for the Acton-Boxborough Food pantry, and that's where they were going.