The Bra, Reinvented

[jobob]

I call BS on the "26 new patents". There's one patent granted in the US relating to their new 'n improved bra sizing method, and I suspect the other 25 are either the same application granted in other countries, or pending applications published (not granted) in the US and elsewhere. Misleading PR drivel, meh.

- jobob, who used to work on patents for a living.

[Crankin]

I also saw this on the Today Show (must be a slow news day. Bra sizes and prancercize ). It seems like this "revolution" is only for Jockey brand, so who knows how it will fare.

[Artista]

What I find most intriguing is that they offer 10 different cup sizes with lots of band sizes. It seems that the volume measurement system is really just a way to avoid having to try on a bunch of different bras to find the right cup size and shape.

[Kathi]

No size 26 or 28 bands. $20 for the sizing kit. There's a $20 off coupon if you buy a bra from them but what if you don't fit their sizing system? You'd think they would provide the sizing kit for free, at least for the 1st year.

[colorisnt]

I would love to know how "big" their cup sizes go (in equivalent sizes) before I buy into it. I'm a 34DD and have a hard time finding bras because I'm too small to shop at plus size stores but too big in the cup size to shop at most regular places. VS carries my size in only a few bras in store at any given time if I'm not, say, shopping on Michigan Ave. when I'm home. Jockey made the current sportsbras I have (which are now too big in the roundsize, boo on that) and I'd be interested trying them again but not if they won't carry my size. As of now, most Jockey stores don't carry a DD in anything other than bras in a box. And I doubt I would be willing to spend $60.00 on a bra that isn't pretty and has very wide straps since they limit the ability to wear it with pretty tops.

[Koronin]

If they don't want to provide the kit for free to see if will even work, I don't see a point it in. Then of course the only bras I found that both fit and last a good while for me is Victoria's Secret. Although if there was a Fredricks of Hollywood somewhere where I'm at, I'd be willing to try one of their bras (but they don't have any stores in NC to begin with). (Actually Fredricks of Hollywood is the only place my one sister can get bras that fit her and last any length of time at all).

[Kathi]

I read that Nordstrom is a good place to buy bras. If you don't have one nearby they offer free shipping and returns online. I know that ordering bras online is a PITA but it's the only option for some people, including me. Just be sure you know that some companies are in UK sizes and fit differently than US sizes. Also, be aware that VS measures differently so if one has been fitted by them bra sizes may change.