It is all too expensive...I paid $19 for 1 pound at my LBS...Amazon charges more than that!!! Still less than what I paid for Heed, but there is a bit less of it. Their "Everday Hydration" has a slightly different profile, so check them both out. Perhaps someone local sells the individual servings so you can at least try it out? I need this for really hard effort/hot days, but will try other things for less intense purposes to make it last longer. I really like the ingredients, I can pronounce them all!




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