Believe it or not, I own that pump. I bought it when I got my new Bianchi. The tires need to be pumped to 120psi each time I ride. I just could not do it with the other pump I owned. With the pink pump, it's easy. I don't know why it's so hard for me to do it with the taller pump I own. I'm 5'8", and have decent upper body strength (I think), but it's almost impossible.

I think it's funny that they make all this pink stuff, but I know some folks really love it. They also make color coordinated water bottle racks for my Celeste bike. For $20 each. No thanks, I said, I'll stick with the $5 aluminum ones! The LBS guy commented on the extensive use of the hibiscus flower in WSD stuff. Why that flower in particular, he wondered?

I would've been just as happy to have any other color pump that did the job as easily as this one does. I'm grateful to get to stop going to the gas station to pump up my tires every time I want to ride.