I have a Specialized Ruby Compact with SRAM Apex gearing. I found that the SRAM cables initially 'stretched' quite a bit and needed adjustment. Once that the 'break-in' was completed, I adjusted the derailleurs and shifting has been fine ever since.

If you are having trouble shifting to the big ring, it may be because the 'throw' of the shifter paddle requires you to rotate your wrist too far inward (relative to your forearm). Try moving the front shifter assembly outward so that the end point of the 'throw' is more inline with your forearm.