I pledged too. I already try to ride to work most days but this will get me to do it in iffy weather when I might otherwise decide to drive. Today was rainy but I rode and it was kind of fun to be out in different conditions - and my raincoat worked just fine. Plus I'll do more early season recreational rides and that'll help me get ready for a big organized ride I'm doing in June. Some days I probably will just ride around the block to keep the streak going, but I'm OK with that. For me, it does feel like a fun win-win. But I can understand not wanting to sign up if it would make you feel like you HAVE to ride instead of WANT to ride.
Road bike: Specialized Ruby Comp (2011)
Commuter: Salsa Vaya (2012)