As a former marketing person- pink does sell. If it didn't there would be no pink items available pretty quickly (no one likes stock that doesn't move).

I love pink and purple. I love being identifiable as a girl cycling (gee no way I want to be called a MAMIL). I love the combo of pink and green. I do get sick of hearing ladies go on about "everything women cycling is pink". It isn't. Plus there's heaps of men's stuff if you don't like it. I think it's great that everyone can choose what color they want to express themselves with while cycling.