Sky king, you managed to suck me into your website. Like I need anymore distractions.
Anyway, if a bike shop doesn't want to deal with me, I don't want to deal with them. Unless I was stranded and had to take what I could get. So if the Surly dealers feel they have better things to do than work with me, I am not going to argue. REI is fine for some things, but my favorite LBS has an outdoor store, and there is a running store in town, so there is very little that I need to buy there.
I like to support small business and I love the idea of skilled master craftsman building a bike for me. It is far more appealing than some poor little kids in an Asian sweatshop. I don't get new-bikitis or feel the need to fill a stable, but I can see upgrading my roadbike in a few years or buying a touring bike in 2014. I might go the custom route for those.
I stand and rejoice every time I see a woman ride by on a wheel...the picture of free, untrammelled womanhood--Susan B. Anthony