Perception about cyclists are wrong.

When I still had a job, one of my co-workers quipped "... Guy thought I had too many DUI's and was forced to ride a bicycle to commute..."

The jist I get is that cyclists ride a bicycle because we have some flaw, personal, moral or financial flaw thus less than the average person out on the street.

No you can't really change those who are unwilling to see other views let alone even begin to understand that other views are just as valid as their's. They do not see cyclists as another human being. Something less than they themselves. Thus they are callous when they say, they (cyclists) deserve to be hit and killed. It's okay because in their mind cyclists have been dehumanized just as military train soldiers to view the enemy as not as human, to dehumanize the enemy such that it becomes easier for the soldier to kill.

I can't wait till our infrastructure changes to be more bike centric. "Mom what are those loud things on the road? Big boxy thing with 4 big tires and making gawd awful noise and spewing out smelly gas" me "Honey, those are automobiles when people burnt gasoline indiscriminately to get around. That was the age when gas was really cheap. The people who operated those things were drivers and they felt superior to all of us who rode our bicycles."