Booth Babes @ Interbike

[zoom-zoom]

If you want it to get better, make your voice heard. When you see brands advertising in ways that you find offensive, you should send them a letter expressing your displeasure. Most of these companies just aren't all that big, and a relatively small number of complaints received can actually have a reasonably big impact.

Susan

I think that's what surprised me by the Specialized ad with the sexy nurse...seriously, Specialized feels the need for that level of desperation?!

Replacing booth babes with beer?! That would be fine by me. I <3 beer, though.

[withm]

When I hear stuff like this - booth babes, beer at the show, etc, and coupled with so many inane articles and columns, not to mention silly advertising, in Bicycling Magazine, it makes me think the entire industry is being run by juvenile young men. Is it "Dumb and Dumber" for the cycling industry?