Most jerseys I buy are around 75.00-100.00 for a short sleeved jersey. More for long sleeved, less for sleeveless. I try to buy on sale, but I generally get one or two a year to add to my collection, as I throw out others. Generally, I stick to brands I know fit and have the wicking properties/seams/length I like. I do buy full priced at times. However, really expensive stuff like jackets I shop around. I just received the Assos jacket I ordered (free shipping) from a site/shop in the UK. It was half price, not cheap, but still a lot less than regular Assos prices.
I like the YMX material, but not quite happy with the fit, as they have light elastic on the bottom. I am thin, but it still rides up.