Selene Yeager at Bicycling Magazine did a post on this exact issue with the same perspective. She got flack for the picture she posted in it but took responsibility for it pointing out that it was from the interbike website and showed what she was talking about. She makes the further point that this is not a good way to attract women consumers who make up 42% of the market.
http://bicycling.com/blogs/fitchick/...-to-interbike/