So of the 4 bike shops I have been to....

Only one really tried to see what my needs/price point are ... and was perfectly honest about their "house brand" - and they happen to be the only shop who let me take off on a floor model without even suggesting I give them my id or car keys

Went into a store today.....looked around, very obviously taking notes on my iphone....walking back and forth to make sure I didn't miss any bikes in my size.... I was never greeted by the cashier who had no customers, or any of the guys in the back, although I was clearly seen by at least two of them.... I was totally dressed for a bike ride.. I finally walked out, disappointed that there was really only 1 bike close to my size, and that no one there seemed interested in helping me at all

2nd store I went to today, specifically to see Felt bikes..... one young man tried to help me, but that store had absolutely nothing on display close to my size.... he let me ride a Felt, not the womens model ...even watched me ride (after asking for my car keys) - and said it really didn't look like it fit, and that he wouldn't have anything for a few weeks

I live in the Sacramento Ca area....fairly large city, with lots of shops....so frustrating not to be able to find womens road bikes on display, much less be taken seriously.... I have been reading here and other places to be as informed as possible when at the bike shops...

Looks like the place I tried the GT will get my business, if not that bike than another, simply based on their service....and price points of course