The qualifier would be: after bike routes are built, then there has to be a major marketing effort...ongoing effort.

But very true for City of Vancouver. Different between 2002 vs. 2012.

It also speaks to some die-hard cyclists who insist that we don't need bike lanes. Then the cycling % just remains low/same, doesn't change.

I know some people here really don't care for bike lanes, which is fine if one is just thinking about themselves but not thinking big vision, about getting a significant number of people leading a more healthy lifestyle/not use car for short trips locally.