So I would guess this is general market research. In other words, you aren't using it to compare to any other data. If you focused a little more on other brands maybe you could see if the brand name quality of Trek is statistically higher than other brands. Your general questions may give you some of that but questions specifically asking about other brands, just as you did with the Trek questions would do a better job.
Since we are your focus group in this, it would be best to come back and tell us your results so we can see if we agree with you or not. It's always good to triangulate your findings.