From a "woman's persepctive" . . .

[shootingstar]

Is the club looking for a variety of different content on their blog or they want to boost membership by also attracting more women cyclists?

Great idea to start off with cliches about women cyclists and simply move on to issues that interest them would also interest men....training, touring, nutrition, cycling with kids.


Write as a blog writer who just happens to be female but perhaps..write in a different style than some of the other blog writers..more pragmatic, to the point but accommodating a wide range of cycling experiences/levels. Unless you wish to write to help those who want to enter into competitive/racing side.

By the way: I know I write less on pure technical aspects of cycling infrastructure (which is boring to me as a subject to write), vs. the psychosocial aspects of cycling in http://thirdwavecyclingblog.wordpress.com I have told dearie that I bring traffic to his blog, a broader set of readers than just technical folks.

Look at your club's blog and see how you can pull in other types of wannabe cyclists as well as folks who don't wnat to read just about techniques and racing.