Quote Originally Posted by chincitop View Post
I'm actually not sure what that is, what do they do? google was of no help to me
Here is a link to their mission statement. It is RoadID, all one word rather two as in my subject.

Basically it is a way to provide identification for you on the bike (or other sports) in case something should happen and you are injured. There is an interactive version, which many of us have, that allow emergency responders to access your medical and contact information.