The whole "pink" thing has always pissed me off, as if you were "for" breast cancer if you didn't buy into it. I did a walk one year, on the urging of a friend, and it was way too much pink brainwashing for me. I would much rather give to a local hospital or institution (like the Brigham or MGH) that does real prevention, research, and care.
Just my opinion. I wouldn't have bought the product before and I won't buy it now.