A subject close to my heart and pocketbook. We closed our 100% LBS in 2010 and converted to a small showroom, minor walk in traffic and primary online sales model. With that said, We do not sell complete Bikes online, a complete bike purchase requires meeting, fitting, riding, adjusting, etc prior to the bike leaving our showroom. However because we are touring,commuting oriented in a town that isn't, we depend on our online sales to survive. We have found our buyers to pretty awesome and we do quite a bit of customer service and educating with our blog and over the phone. We aren't a wholesale store, we still need to pay our own bills and have no desire to be the cheapest, we only sell product we believe in. We just celebrated our one year anniversary and I love our new biz model, we finally have time to get on our own bikes and have fun.