For my bike it was mostly LBS. I have a different seat collar in purple they ordered for me after I saw it on the internet. My wheels were custom built with purple hubs and some purple spokes by Industry Nine but I had the shop order them. My grips also coordinate with my bike and I did order those off the internet.
FWIW I am sponsored by a shop so I get a modest discount on parts, anything in the shop, anything they order for me and labor. Once you factor that I do not have to pay shipping my LBS is cheaper than ordering online and I am keeping my friends there employed! I mostly wear shop clothes I was sponsored but before I was sponsored I bought much of my clothes online. I do have a choice of countless shops in Austin but other than REI I am loyal the one that sponsors me unless I win a giftcard which happens at races and local events.
Amanda
2011 Specialized Epic Comp 29er | Specialized Phenom | "Marie Laveau"
2007 Cannondale Synapse Carbon Road | Selle Italia Lady Gel Flow | "Miranda"
You don't have to be great to get started, but you do have to get started to be great. -Lee J. Colan