Another Furla fan here! I was not a purse/handbag person at all until I found my first Furla bag at TJ Maxx about 10 years ago: a rich yellow tall thin rectangle with same color flower cutouts along the top and straps long enough to put over a shoulder or carry in hand. My then-boss's wife saw it and said, "That [dramatic pause] is a work of art." I bought a Furla a few years ago in Rome but the rest I found on the (relative) cheap.

This is probably not helpful to the OP so I'll just add that while I know there's a place for neutrals, especially if you regularly use only one bag, I'm all for a pop of color. My current every-day bag is a deep red Furla.