Fashion ideas?

[lph]

I want to appear like a hip but mature woman. Finding that sweet spot between 'mom' and 'cool' without crossing into 'trying too hard to look young' is tough! Toss in the company branded items (which are almost never 'cool') and you get a real challenge!

That sounds like me, except I don't need to wear branded stuff much. Can you get away with wearing just a button or a pin? Or a cap or something else small? Or maybe just carrying a tote bag or briefcase with the brand name prominently on it? That would give you a lot more leeway with clothes.

We have some branded stuff too that I hate, but wearing it is optional. I try to look professional when we're out travelling, but luckily in my line of work professional equates rubber boots and goretex jackets

Anyway. The hippest mom - and new grandmom - I know at work is also a cyclist, and wears lots of knee-length, colourful dresses. Not frilly feminine ones and not closefitting sexy ones, but semi-fitted, artsy detail, fun Pippi-like dresses without looking childish. A bit like some of these: www.desigual.com. And colourful shoes and boots. She looks fantastic.

[GLC1968]

That sounds like me, except I don't need to wear branded stuff much. Can you get away with wearing just a button or a pin? Or a cap or something else small? Or maybe just carrying a tote bag or briefcase with the brand name prominently on it? That would give you a lot more leeway with clothes.

We have some branded stuff too that I hate, but wearing it is optional. I try to look professional when we're out travelling, but luckily in my line of work professional equates rubber boots and goretex jackets

Anyway. The hippest mom - and new grandmom - I know at work is also a cyclist, and wears lots of knee-length, colourful dresses. Not frilly feminine ones and not closefitting sexy ones, but semi-fitted, artsy detail, fun Pippi-like dresses without looking childish. A bit like some of these: www.desigual.com. And colourful shoes and boots. She looks fantastic.

OK, that's the second time you've posted a link to a clothing site that left me drooling! It's probably a good thing I live where I do (where 'fashion' is often a new color fleece jacket!) or I'd be soooo broke! There were a lot of really cute, really unique pieces at Desigual. (the other one you shared that I loved had a lot of color block and retro looking dresses, if I remember correctly).

I do like the branded pin idea though. I'm throwing that one at marketing to see what they say. Worst case, maybe there is something I can put together for myself at zazzle or something (using company images)...