The sticker goes on the front of your helmet, for the photographers.
Usually if a placard is supposed to go on the bike, it gets folded over the top tube and has the number on it twice, so it's right ways up and visible on both sides.
Maybe it's supposed to go on your saddle rails and seatpost??? I doubt if it's critical in any case. Put it wherever it makes sense to you and expect that other people will have done the same ... or just wait until you get to the start to attach it.




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