I've lived in Oregon (Willamette Valley) my whole life and now live near Portland. If you've ever watched the show Portlandia (IFC), there's a skit where these very down to earth patrons are in a restaurant and they are asking about the chicken on the menu. They're asking where the chicken was raised, how old it was, it's environment....finally the waitress excuses herself and returns with the chicken's lifetime dossier! The couple still can't decide, so they leave the restaurant and take a trip to the farm where the chicken(local of course, and hormone/antibiotic free of course - organic) was raised (like a commune). Anyway, what I'm trying to say is that many here are into local sustainability, growing your own, community gardens, farmer's markets, vegan/vegetarian options, etc. Of course not everyone eats like that, but it's a stereotype that I sort of like.