The theory is that they damp out a broader range of vibration than just the aluminum or carbon in the rest of the frame. Thus making the bike more comfortable over the course of a ride
Think along the lines of the rubber dampers on tennis racket strings.
Certainly there are those who claim "marketing" Maybe so. People do find many of the Specialized bikes quite comfortable. Is is the Zertz? Who knows. It's certainly not hurting anything...so may as well have them.



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