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I use each sport bra once a week, every week for the year. Haven't replaced them since... 7-8 years ago? None of mine are underwire though, mainly because I've always found them uncomfortable in regular bras and defects start happening (such as the wire bending beyond repair or popping out), so I don't know how that applies to sports bras.
They definitely seem rude though - doesn't matter if your company no longer makes the product, you made it once upon a time and should stand by the quality or make it up to the customer.
2011 Specialized Crux, aka (Toxic Honey)
I'm faster in kilometers!
Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose with no regret. Continue to learn. Appreciate your friends. Do what you love. Live as if this is all there is.
--Mary Anne Radmacher