Last year when we did the Ride to Conquer Cancer, we kept leapfrogging a guy who had a car tire strapped to his rear rack.
The story they told at the finish was, for every $100 that he raised, he pledged to add a kilo of weight to his bike. The per-rider fundraising goal was in the $2500-3000 range, so this was how he motivated his friends and colleagues to donate!
Holy moly indeed. Glad I never thought of that idea. I can barely ride my big old self around on my bike.
You too can help me fight cancer, and get a lovely cookbook for your very own! My team's cookbook is for sale Click here to order. Proceeds go to our team's fundraising for the Philly Livestrong Challenge!