time to get out of the gene pool!

[PamNY]

Here's an example of responses to the Pearl Izumi ad campaign. No idea how representative it is:

http://www.codegeekstail.com/2007/05...-responds.html

But my favorite is from an interview with Alex Bogusky of the ad agency that did the campaign:

"Which gives a better read on the culture you're trying to reach, The New York Times or the Onion?

The Onion is just stunning sometimes. You can think something is perfectly normal and they can point out just how absurd it is. We did a running campaign for a company called Pearl Izumi. It was all about how runners are wilder, and "we're not joggers." One of the headlines from an ad was, "Have you ever noticed that it's always runners who find dead bodies?" A week later, someone sent me this Onion headline about runners being upset that they're always the ones finding dead bodies."

http://www.fastcompany.com/articles/...tml?page=0%2C1

[VeganBikeChick]

I think the vast majority of us wouldn't deem "jogging" as derogatory or offensive.