http://forums.teamestrogen.com/showthread.php?t=43972
I agree with Knotted's concerns. However, I'll answer the bike fit question. A link to my recent post is above. It was my first visit to a REAL roadie shop (although, I saw an employee giving a very gentle/thorough lesson to a female customer with a mountain bike about how to air up her tires).
My fitter was very attentive. He was a great listener being paid to focus on me for an hour. He didn't laugh at any of my "silly" questions--in fact he took me quite seriously--answering "I don't think you should have to worry about that" if it really was a silly question
I have the impression they intend to make minor adjustments like stems and saddle adjustments (a follow up--those minor tweaks made a big difference--no lower back ache after my long ride and I'm spending more than 5 min in my drops). My shop does more "intense" fits where they work with shims in your shoes and setting up more aggressive riding positions, if you are interested in such things.
"Well-behaved women seldom make history." --Laurel Thatcher Ulrich
'09 Trek WSD 2.1 with a Brooks B-68 saddle
'11 Trek WSD Madone 5.2 with Brooks B-17