I took the Gran Fondo Vigorelli for a ride and it's a lovely bike. Steel with 105 components. Very light. I, like you, prefer simpler graphics and am visual. I think the Via Nirone is ugly, like so many other road bikes out there. I do think you should test ride, but only the ones you like the looks of. Sure, you could fall in love with the ride of any bike, but if it's visually unattractive you won't love it.