Well, they certainly don't have fancy paint jobs. Probably that's one way they keep the price down. I am a fan of mono-chromatic paint, it's serene. Sleek.

The geometry is classic. No oversized tubes. Pretty horizontal TT. That can make the bike look a bit dated, I suppose.

If you think it looks too much like an old Jeep, get the lighter blue one rather than the black one. I've got the black one, and it does look pretty utilitarian. Well, especially with the heavy rack and stuff, mine looks VERY utilitarian!

Everything is so standard on the Cross Check that you could really change out whatever you want to your heart's content and make it as un-Jeep like as you wish.