well, kjay, I'm 52 and I really don't look that great without my reddish eyes being concealed! It takes about 5 seconds to do and I don't really care if people think it's vain. To me, feeling good means feeling good about the way I look. One of my younger colleagues told me that lip balm has replaced lipstick for the 20 something generation. I don't know if that is true, since I have 2 sons, but I think both products help get rid of that dry yucky feeling on your lips.