I am another who went the ruby route. And I am soooo happy I did. I could have spent half on another bike but went ahead and invested in a full carbon frame. I doubt I will ever want a different road bike and I believe I saved myself money in the long run because, again, I don't see needing to upgrade to anything else.

Tip: if you can wait until September/October you might find a great deal. I was lucky and bought my bike at the end of the season when the newer versions were about to come out and the bike shop wanted to sell to make room for new stock. They had my ruby elite at a great discount!