Lesson learned

[Pedal Wench]

...try a dramatic presentation. ...

I do that too. I work at a large NBS (national bike shop - you know, the one with the green vests!) and whenever someone says that they don't need a helmet because they're just riding in a park, or on a bike path - I tell them that concrete is concrete. Then standing next to them, I say, "Imagine if I had a cantaloupe, right up here next to your head. What happens when I drop it on this nice concrete floor." I let go of our imaginary melon, and 9 times out of 10, they'll step back to avoid the mess of the imaginary melon smashing onto the floor. Then we go pick out a nice new helmet.