Little Rant...

[Irulan]

I'd try being direct too. If he's a friend he'll understand.

..and if he doesn't, then maybe he's not worth having as a friend?

[malkin]

Close your eyes, and think of Nancy Reagan.
Just say no.

[jobob]

Sounds to me like he's more interested in showing off and feeling superior by pushing you around, rather than having any real concern for your welfare. But that's just my impression.

I agree with all of the advice above.