for a lifestyle section, try if you can retail Rapha.

http://www.rapha.cc/

never bought any of that stuff but it looks sooo classy.


also, the ultimate decoration object: a vintage bike store just opened close to my house. I believe it is the current fashion among the "really cool people" hereabouts to ride vintage road bikes.
saw this very shiny vintage road bike with campagnolo record (!) gruppo, hanging in their window.