I buy only if my conditions are met. I've gotten by with one jersey for about 8 months until the thing started to smell so bad that I couldn't go near it. God how I hate synthetic fabrics!

1. Fabric type/thickness. It's damn hot here in Hawaii. I do not want to ride in some 8lb jersey that is so thick and heavy that I lose half my body weight in sweat! I want thin, technical fabric with a good SPF rating

2. Full zip. How I love full zip jerseys!

3. Silicone gripper Free. Agh! Go away with those things!!!

4. Sleeves. Short. Sleeveless means I have put on sunscreen and I prefer to ride with my arm coolers to avoid the goop.

5. Color - no dark colors please. Again, sun = hot here. Unless it is wool, black is not worth it. (heat or visibility) I prefer bright, contrasting colors.

6. Cost - I know that I'm looking for a lot of higher end jerseys. I LOVE my Giordana 2010 FR Carbon jersey. In red and white! They had a pink and black one (sleeves only black) that I wanted but I can't find it any more. That jersey is my race jersey. It's the most comfortable, light weight, awesome in every way.

Now I do own more than one jersey. I weekend of bike riding in torrential downpours taught me a lesson - suck it up and buy a "junk" jersey that is cheap and can be used to get buy on training and messy rides. I have 2 of those. Plus a wool jersey that I don't like.

I do agree that folks should where bright colors. But I also feel stronger that lights do more for safety than color. Especially blinking lights. So many street signs are brightly colored and ignored now. I ride with front and rear lights, plus a front and rear lamp on my helmet (that is brighter than hell and I can point it right in a drivers face to make SURE they see me) and I have a flashing cord of lights wrapped around my seat post, top tube and stem. It's called the Bike Glow and boy does it stop traffic for me! People slow down as I go by and just stare!