I'd say in business cycling is not the new golf because it's not mainstream enough yet, however in mainstream middle America, at least, I believe it might be nearing the tipping point.

Note the number of advertisments that feature bikes and biking. I'm not talking cycling all decked out in traditional cycling garb, but more and more advertising is showing people enjoying city, cruiser or hybrid type bikes around town. The persons biking are portrayed doing errands, going to market or just out crusing and having fun with their family.

Much of this can also be attributed to the economy, in the 1970's during a very poor economic time in the USA, bicycling enjoyed a big resurgance here. It can be a very inexpensive pastime. People can go to a big box store and for under $120 pick up a new bike, hop on it and find a source of cheap entertainment. Add craigslist into the mix and voila, for under $50 bucks you have wheels and your on the path right along side the $2700 cyclist.

Just my own opinion on the matter........