In some organization's, cycling is the new golf. I did work for an organization like that where a non-profit of 200 staff, over half of top management did cycle several times per wk., some were cycle-commuters. One of them was my manager.

Many were lawyers, but not your corporate type at all. Approachable, legal aid which was the focus of the agency. It was a different 'corporate' culture, so the cycling was not about racing at all. Just doing it nearly daily, losing weight, de-stressing.

My present organization: cycling is a tough sell as new golf, though it talks about it alot about improving cycling in our area.