For people whose primary paid jobs is to demonstrate how to manage information at an advanced level by using certain web technology tools, one does have abit of published stuff on the Internet. In my field, employers expect it and would question a candidate's basic technical as well as conceptual (by subject area) ability.
So I will say....blogging is a very simple content management technology, that does not offer the same robustness or scaleability as other content management software technologies. But I could only claim this the best...by actually blogging, using Wordpress and its different versions (.com vs. self-hosted .org versions) and comparing it with other technologies where I have both planning and implementation expertise.
So in a way for me not to use FB, I might be not enhancing my skill set since blog content can be pushed into one's own FB. However, I still think FB technology is more of a communication and distribution tool instead of a sophisticated content management tool. It appears to me, unless someone can tell me differently, that capacity to search FB content is extremely limited. Same for Twitter which is worse because of the 140 character limit which only creates cryptic messages of little value in a few months.
Certainly people's careers that involve marketing, they should become familiar with FB and Twitter (another tool, which has limited distribution capacity. It's greatest strength like FB is speed and ubiquity, provided the planned target audience also has FB and Twitter). I know that many of colleagues are Twittering from conferences, etc. Am I missing out on the scuttlebut? Well, I'm only interested, in the end, the published stuff or phone/face-to-face networking. Even on listserves, people on the job don't have time to use their professional association listserves, internet forums, etc.
Virtual collaboration and communication on the job and related to one's job, is great if there's time and if your employer pays you to use some of it, even if only in a targeted way.
I'm just explaining my position from a career/job standpoint as somone steeped in information management for most of my career.



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