I used to use Clif Bars and I switched to Luna Bars, as they are a little bit smaller and therefore, less calories. They are billed as the "women's version" of Clif Bars, but it's really just marketing. My DH eats them, too. I use them before, during, and sometimes after a ride and I keep them in my briefcase for snacks on days I don't get home until later. Sometimes I even crave them, which is strange.
2015 Trek Silque SSL
Specialized Oura
2011 Guru Praemio
Specialized Oura
2017 Specialized Ariel Sport